Cushman & Wakefield was seeking new way to interact with existing and potential customers and to present information about their company, office locations, products and services, and the city of New York in general. The company’s marketing efforts positioned them as an industry-leading organization that employed the latest in emerging technologies to provide superior services. To meet this expectation, Microsoft Surface was selected for a new customer relationship experience.
Infusion was engaged to create the Cushman & Wakefield Surface Lobby application, a project aimed at presenting corporate and historical information about the company as well as details about the New York area. The application allows employees and visitors to the company’s flagship New York location to explore the Cushman & Wakefield brand and history as well as the city of New York.
Combining their location intelligence services expertise with an appealing user experience design, Infusion developers worked with Microsoft’s Bing Maps to create an interface that used a “looking glass” to zoom into locations on a stylized blueprint drawing. These locations contained a variety of text, video, and multimedia content.